Insta-Bundles — Full Proposal
🚀 Swiggy gave me 10-minute delivery — I want to give Swiggy a 10-second checkout. ⚡🛒
User Story: As a fitness-focused "Gym Freak," I want to save my weekly staples as a single "Gym Bundle" — so I don't manually select 15+ favourites every three days.
🎯 The Problem
High-frequency users spend 180–300 seconds manually adding 10+ recurring items every 3 days. High bounce rates during the search-and-add phase.
💡 The Solution
Replace unused "Print" icon with "Bundles" nav entry. Save cart snapshot, name it, repopulate in one tap — reducing Time to Checkout by 85–90%.
📈 Business Impact
Projected 15% increase in monthly order volume per power user. Higher CLV and reduced cart abandonment during search-and-add phase.
🔧 Key Features
- One-tap bundle population (<500ms)
- Real-time stock validation
- Partial success notification if item OOS
- Max 5 bundles per user profile
- Cart append, not overwrite
Swiggy Instamart UI — "Bundles" entry point in the bottom navigation bar.